Historic Betty Crocker - More Betty Crocker Scholarship History

Don't you just love it? Empowered young women winning scholarships from Betty Crocker and they didn't even need to be Home Economics majors nor take a home ec class. In fact, seasoned homemakers often struggled with the qualifying test. What I love about the unmatched history of Betty Crocker is how much it still draws people in. I mean, you're here, right? 😉 Betty's people keep sharing their stories and photos with me and I'm still here, preserving and keeping the history alive and relevant. Take note, marketing people, there's magic in this legacy brand, especially because it empowered more than not.

Betty Crocker Homemaker of Tomorrow Scholarship Archive

 

 Unice Bisbee from Marshall Minnesota 

I ran across this today and I absolutely love that Unice Bisbee made it in the newspaper for winning the Betty Crocker Homemaker of Tomorrow Award. I wonder how she did at the state and national level?

Yay Unice yay! 

Happy Vintage Betty Crocker Halloween! (With Recipes)

 

Vintage Betty Crocker Billboard

 

I really love this old billboard and the vague weirdness of the placement of Betty vs. the food. She's not holding up the pancakes but they are at shoulder height. And she doesn't look all that happy nor convincing that the pancakes will be perfect. See a full-res image here.

In case you're  wondering, I'm still hard at work on the new Betty Crocker project. It requires a lot of research, on top of the research I already did for my book and documentary film on Betty Crocker. If you would have asked me back in 2007 if I would still be researching Betty Crocker I would have stared at you blankly. Now today, I might do the same thing, but that's only out of exhaustion. (Happy exhaustion, I swear!)

Keep on being curious.

Betty Crocker Radio Artist January 8, 1936

While researching another project I came across this little gem. The woman playing the part of Betty Crocker "Radio Artist" for this event was Majorie Childe Husted - who really was Betty Crocker more than any one else who worked for General Mills back. I wonder if she revealed her true identity as the directory of the Betty Crocker Kitchens? 

To read more about the amazing Husted, read my book Finding Betty Crocker. 

I do believe this Ladies' Auxiliary of the Talmud Torah event was in Minneapolis but it could have been St. Paul. 

Don't forget to pay your membership dues! 

 

Happy May Day Vintage Betty Crocker Fans!

In honor of May Day 2024, here is a letter from 1950 from the Betty Crocker staff to my grandmother, "My Dear Mrs. Springer" who wrote to Betty about some adorable May Day basket cupcakes she made for her daughter, my mother. 

When my grandmother gave me this letter that she had saved for so many decades, it was the first time in my life I was speechless. It's true; not a lot can shut me up but this sure did. 

You can read more about it in my book, Finding Betty Crocker. 

 

Collection of Vintage Betty Crocker Easter Recipes

Ready for Easter? Let vintage Betty Crocker help! 

Did your mom make an egg tree?