There was so much secret Betty Crocker history that I couldn't include in my book, nor my documentary film because it would have reflected negatively on the current brand. At least that was the fear at the time, mostly coming from lawyers.
But that doesn't mean those stories are lost. They're in the process of being resurrected in a new way. Expect some intriguing secret history to come your way soon! And if there's an aspect you want included, please let me know!