I didn't choose Betty. She chose me.

I didn't choose Betty. She chose me.
The Betty Crocker Kitchens 1940

Wednesday, June 19, 2024

Vintage Betty Crocker Billboard

 


I really love this old billboard and the vague weirdness of the placement of Betty vs. the food. She's not holding up the pancakes but they are at shoulder height. And she doesn't look all that happy nor convincing that the pancakes will be perfect. See a full-res image here.

In case you're  wondering, I'm still hard at work on the new Betty Crocker project. It requires a lot of research, on top of the research I already did for my book and documentary film on Betty Crocker. If you would have asked me back in 2007 if I would still be researching Betty Crocker I would have stared at you blankly. Now today, I might do the same thing, but that's only out of exhaustion. (Happy exhaustion, I swear!)

Keep on being curious.