Don't you just love it? Empowered young women winning scholarships from Betty Crocker and they didn't even need to be Home Economics majors nor take a home ec class. In fact, seasoned homemakers often struggled with the qualifying test.
What I love about the unmatched history of Betty Crocker is how much it still draws people in. I mean, you're here, right? 😉 Betty's people keep sharing their stories and photos with me and I'm still here, preserving and keeping the history alive and relevant. Take note, marketing people, there's magic in this legacy brand, especially because it empowered more than not.
