The Betty Crocker Search for the All-American Homemker of Tomorrow.

 Since I've had so many request for some basic information about the Betty Crocker Search for the All-American Homemaker of Tomorrow Scholarship Program, I promise to periodically post more about it. 

But for starters, if you are not familiar, here's the basics from the Betty Crocker website:

In 1954, the Betty Crocker Search for the All-American Homemaker of Tomorrow was initiated and continued until 1977. High-school seniors competed for college scholarships and trips to the national awards ceremony based on their knowledge of cooking, baking and household management.

Most people naturally assume that General Mills saved all the scholarship information in their archives. I, too, was once so naturally naive. They have almost nothing in their archives about the scholarship program. Like most companies, General Mills threw away a lot of the history because they didn't see its historical value. But before you judge them too harshly, remember that they are not in the business of saving history, they are in the business of selling processed foods. And, compared to many corporations (like J&J) General Mills actually saved an enormous amount of their history.

The fact that General Mills didn't save much information about the Betty Crocker Search for the All-American Homemaker of Tomorrow Scholarship Program, is precisely why I am preserving this special little slice of American history. So, as always, feel free to leave your Betty Crocker scholarship stories here! And if you have photos...we would love to see them!