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The Betty Crocker Kitchens 1940
I didn't choose Betty. She chose me.
The Betty Crocker Kitchens 1940
1 comment:
Hello Susan, I'm a Production Coordinator at NTV International Corporation, a Japanese TV production company located in New York. I'm writing on behalf of the production team of a global news program that airs on TV Tokyo. They are putting together a special episode regarding the ways in which retailers are leveraging principles of behavioral economics to improve customer experience and increase sales. As part of the episode, they are looking to feature the story behind Betty Crocker instant cake mixes discussed in your book, specifically about the topic highlighted in the article below.
https://www.irishtimes.com/business/games-flat-pack-furniture-and-cakes-how-behavioural-economics-could-help-1.2010605
The production team is looking to interview you regarding the matter in detail sometime between 3/6 (Tues) - 3/10 (sat). I would greatly appreciate it if you could consider their request and get back to me at your earliest convenience. Thank you for your time. I look forward to hearing from you.
Best regards,
Amina Karam
arkaram@ntvic.com
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