I didn't choose Betty. She chose me.

I didn't choose Betty. She chose me.
The Betty Crocker Kitchens 1940
Showing posts with label Kay Schuckhart. Show all posts
Showing posts with label Kay Schuckhart. Show all posts

Sunday, September 21, 2008

Another book by Susan Marks (sort of)


While I was on my book tour for Finding Betty Crocker, I got asked a lot about my next book. I was pretty excited because I was writing about another branding icon, Band-aid. However, the road to working with Johnson & Johnson took on some unexpected twists. Long story short: it won't be sold in stores, instead, J&J will give the book away as a premium. Regardless, I think the book turned out cute. The designer, Kay Schuckhart - Blond on Pond, did a great job.