The women behind Betty Crocker

Check out this great blog post on the women behind Betty Crocker. If you want to know more, you can always read my book on the topic too!

Happy Vintage Valentine!

Happy Vintage Valentine!

Vintage Betty Crocker has your December mapped out

Ladies and Gents, Vintage Betty Crocker!

Oh Vintage Betty! What were you thinking? Blobs of frosting masquerading as "sugar plums?"

Can you imagine decorating your Christmas tree with frosting? Cake, yes. Tree? Ah... no.

Betty Crocker NOT wearing red!

Seeing vintage ads with Betty Crocker not wearing red gives me a special thrill. 

When I was doing research at the General Mills archives I saw a large portrait of Betty at a recipe file cabinet wearing a green outfit. It was lovely.

Betty Crocker history

New York Times article on General Mills 150 anniversary with some nice little tidbits of Betty Crocker's history. Especially the last line!

New Betty Crocker project in the works!

A photo from my research pile. A new Betty Crocker project is cooking. Good thing I saved all the research I compiled for my book and documentary film. I could seriously open up a Betty Crocker museum. (Update: I donated a lot of my research to the General Mills archives and the special collections at the Hennepin County Library)