I didn't choose Betty. She chose me.

I didn't choose Betty. She chose me.
The Betty Crocker Kitchens 1940

Tuesday, February 13, 2024

Happy Vintage Valentine from Betty Crocker and Friends

Nothing says I love you and only you like baking a cake. (I can't help but wonder what baking a pie says?) Enjoy these vintage ads and don't forget to love yourself this Valentine's Day! 








 

Monday, February 5, 2024

Happy Betty Crocker Vintage Valentine

Love letters to Betty! From the Betty Crocker website and from my book Finding Betty Crocker
Betty Crocker came into homes across the United States on the radio. Debuting in 1924 with “The Betty Crocker Cooking School of the Air” and the “Betty Crocker Home Service Program,” Betty kept homemakers company where they needed it the most—at home—with friendly, woman-to-woman chats. 

Considering the personal, “girl talk” vibe of Betty’s programming, it’s no surprise that her attention oftentimes turned to matters of the heart. From interviews with “attractive bachelors” on the type of girls they’d consider marrying to a weekly segment featuring “Recipes for Romance,” the food-love connection became a common theme throughout Betty’s radio run. Finding in Betty a wise and sympathetic friend, listeners often wrote into the Home Services Department at Betty’s parent company to express appreciation for her support and products and to seek relationship advice. 

In honor of Valentine’s Day, I combed the archives for some sweet letters to share with you. Here are a few, all from the early 1930s, guaranteed to make you go “awwww.” 

“Please don’t think I am crazy for writing this: but after listening to your program while making eight pumpkin pies, I came to the conclusion that you did not think it was possible for a woman to be happy and jolly married to a garage man coming in at any hour. Well I wish to inform you that it is possible; because I am married to just such a man. I am 34 years of age. We have three boys as healthy as you can find, besides I look after my sister’s two orphaned children and board my father and brother. Am I happy? Why I’m the happiest woman there is, because laughing and joking is ¾ of my life. Of course I don’t have much time to go out much, but I love to have company in. And when my husband comes home it’s to rest; he said when he locks his garage at night he leaves his troubles there and I don’t bother him with any troubles. I am closing saying life is just what we make it: by not expecting what is impossible.” —Mrs. C. E. McComber, Willimantic, Connecticut 

 “I have enjoyed the ideas of the men concerning their wives. I don’t know just what my husband would say about me. However it should be something nice, for I always try to feed him well. You know the old saying about the way to a man’s heart. I have used your recipes on him ever since I married him, and that is now nine years ago. He is a model husband so I guess they have agreed with him.” —Mrs. Rolla E. Duruyu, Clark, South Dakota 

“I look forward to your cooking school as much as my husband looks forward to the hunting season, a man who lives every day in the year ‘til the season comes. Now my husband and son eat almost everything I prepare. In my last sack of Gold Medal Flour there was a recipe for cinnamon coffee cake and I made it for dinner and I’ll tell you it was delicious. When I make something good, my husband says, ‘I bet Betty Crocker told you how to make that.’” —Mrs. Lillean Dennick, Ruffsdale, Pennsylvania 

 “I always listen to your broadcasts whenever I can and I’ve been so very interested to hear about those contended husbands. My husband thinks I am a wonderful cook and every time he gets to raving about it, I tell, ‘Betty Crocker,’ ought to hear him, for he is the most contented husband I ever heard about. We have been married 45 years last September and we are more in love with each other all the time.” —Mrs. J.W. Rich, Houston, Texas

Monday, January 15, 2024

Mill City Museum & Betty Crocker






Here are some of my photos from last week's visit with my old friend Betty Crocker at the Mill City Museum in Minneapolis. I've had 2 book launches at the museum - one for Finding Betty Crocker and the other for In the Mood for Munsingwear

If you haven't had a chance to visit the museum, I highly recommend it. If you are a true Betty Crocker fan you already know that this building is the birthplace of Betty. 

Wednesday, October 11, 2023

BBC Radio 4 Podcast Digital Human and Betty Crocker

I was recently a guest on BBC Radio 4 podcast, Digital Humans, talking about AI and the how "synthetic humans" have been around for awhile, especially the most famous woman who never existed.

Listen here


Some of the Crockettes I discuss in the BBC interview


The paperback cover of my book

The reply letter my grandmother got from Betty Crocker


Monday, August 28, 2023

Getting ready for a very cool interview about Betty Crocker!


 

Did you ever think Betty Crocker was real? Even though there was decades worth of proof to the contrary? Well, you are not alone. I'll be talking about the Betty Crocker phenomenon tomorrow for a very cool podcast. 

Saturday, July 8, 2023

The "New" Betty Crocker Method of Making Cake: "400 Years in 4 Minutes" ...

I was lucky enough to interview some of the women featured in this "educcational film." It was kind of funny to them to "act like they were doing their jobs." I'm grateful that I got to conduct oral history interviews with so many wonderful Crockettes. They are, of course, not with us anymore. I'm a big advocate for honoring seniors and recording their stories! Have you asked your grandparents, parents or neighbors about what their life was like back in the day? Have you recorded their stories?