I didn't choose Betty. She chose me.

I didn't choose Betty. She chose me.
The Betty Crocker Kitchens 1940

Monday, November 9, 2015

Vintage Betty Crocker NOT wearing red

Have I ever mentioned how much I love it when Betty isn't wearing red? I haven't no idea why it gives me such a thrill. In the archives at General Mills there are a few painted portraits of Betty wearing green and blue. Wouldn't it be great if they brought some of these portraits back?

Sunday, November 8, 2015

Betty Crocker's new spoon!

Did anyone notice Betty Crocker's new spoon? Can you believe Betty will be 95 next year?

Thursday, June 4, 2015

Betty Crocker rules in Minnesota

Her name has graced hundreds of familiar supermarket products and millions of cookbooks. Her likeness, captured over the course of seven instantly recognizable portraits, now hangs royal gallery-like in General Mills’ Golden Valley headquarters. At the peak of her fame, this radio and TV star was deluged with 4,000 letters a day and in 1945 was bested only by First Lady Eleanor Roosevelt in Fortune magazine’s most-popular-woman-in-the-nation survey. Not bad for a fictitious corporate spokeswoman. She is, of course, Betty Crocker, Minnesota’s most enduring ambassador to the world and a friendly — and trusted — face to America’s home cooks for 94 years. “She’s a legend,” said Twin Cities native Susan Marks, author of “Finding Betty Crocker” (2005). “Nothing compares to her. There are some similarities between Betty and Martha Stewart, but the big differences are that there’s probably not a jury that would convict Betty of anything.”

Check out the whole article

Monday, December 8, 2014

Oh Domestic Science no one appreciates you enough!

7th December 1964: From left to right, Susan Andrews, Christine Brain, Jennifer Paxton and Judy Evans, four pupils of the Clarendon School in South Oxhey, Hertfordshire display the Christmas cakes they have designed and created in their Domestic Science class

West High School domestic science class 1926 | Denver Public Library 

For my book Finding Betty Crocker I did a lot of research on the Domestic Science and Home Economics Movements and some days, I just feel so nostalgic for the good ol' days that I never actually experienced - save for a 6th grade home ec unit that strikes me as some sort of dream now.