I didn't choose Betty. She chose me.

I didn't choose Betty. She chose me.
The Betty Crocker Kitchens 1940

Wednesday, November 30, 2016

Ladies and Gents, Vintage Betty Crocker!

Oh Vintage Betty! What were you thinking? Blobs of frosting masquerading as "sugar plums?"

Can you imagine decorating your Christmas tree with frosting? Cake, yes. Tree? Ah... no.

Thursday, July 14, 2016

Betty Crocker NOT wearing red!

Seeing vintage ads with Betty Crocker not wearing red gives me a special thrill. When I was doing research at the General Mills archives I saw a large portrait of Betty at a recipe file cabinet wearing a green outfit. It was lovely.

Monday, June 13, 2016

New Betty Crocker project in the works!

A photo from my research pile. A new Betty Crocker project is cooking. Good thing I saved all the research I compiled for my book and documentary film. I could seriously open up a Betty Crocker museum.

Sunday, April 10, 2016

Home for Unwed Mothers Stories

Did you stay in a Home for Unwed Mothers in the 1950s, 1960s or 1970s?

I'm doing writing research for a television show and I would love to hear your story.

Also - longshot - but if you had a black baby boy in 1969 in Chicago and gave him up for adoption - you just might be my brother's bio mom! And we would love to meet you.

Email me, Susan Marks at doll dot documentary at gmail dot com

Betty Crocker Search for Homemaker of Tomorrow Scholarship Scrapbook

I am collecting your Betty Crocker Search for the All-American Homemaker of Tomorrow Scholarship photos and memorabilia! 

Send them to me at doll dot documentary at gmail dot com and I will post to this online scrapbook post. If you want to read winners/participant stories go here.

(Recently a gentleman sent me his photos and story and his email has mysteriously disappeared. If you read this, do you mind re-sending? I'm terribly sorry that I can't find it and would love to include your photos.)

Test questions from the Betty Crocker Search for the All-American Homemaker of Tomorrow  - 1956

Test questions from the Betty Crocker Search for the All-American Homemaker of Tomorrow  - 1956

Sunday, March 27, 2016

General Mills 150/ Betty Crocker on CBS Sunday Morning

Check out this CBS Sunday Morning story on General Mills turning 150.

Nice little tribute to Betty Crocker. (Tom only got one fact wrong - guess they should have interviewed me again if they wanted accuracy about Betty's history!)

Friday, March 25, 2016

Happy Vintage Easter

 It's that time of year again! A little vintage Easter joy for your viewing pleasure. I hope your Lamby cake turns out this year.

Sunday, February 14, 2016

Poor poor Betty Crocker

Things have gotten so bad for Betty Crocker that she made the front page of the local newspaper for failing. That's got to be a first for one of the most powerful brands in the world.

General Mills just can't figure out how to get America baking again. Too bad they don't ask me because I wrote the book on her.

Here's a hint Betty Crocker's people, go deeper and get smarter. What you're doing isn't working. When did it work? And why? If you really can't figure out it, get in touch with me but this time, it won't be for free.

(FYI Betty's people ask me to consult for FREE every six months or so...presumably because they are so broke they can't afford consultant fees.  Poor, poor Betty Crocker)

Dear Betty Crocker executives of 2016, this is also a hint! Love, Susan Marks

Happy Vintage Valentine from Betty Crocker

Saturday, February 13, 2016

Vintage Betty Crocker Keepin' it Classy

For super obvious reasons I didn't include any of these vintage Betty Crocker cake mix ads in my book on Betty.