I didn't choose Betty. She chose me.

I didn't choose Betty. She chose me.
The Betty Crocker Kitchens 1940

Thursday, December 3, 2015

Vintage Betty Crocker and holiday baking traditions!

Are you ready for some holiday baking? My family's annual Fudge Fest is this weekend. We travel to my parents' house to make my Grandmother's homemade fudge recipe - with numerous modifications. Last year a journalist and photographer covered the Marks Family Fudge Fest! The newspaper was doing a series on holiday baking traditions.

Note the Betty Crocker apron at Fudge Fest!

Recently I talked to two account executives from two different food companies. Both of them expressed great interest in getting customers back to the good old days of baking. 

After years and years of listening to people's stories about Betty Crocker/baking with mom/vintage cookbooks/etc,  I can say with great confidence that I know what's important to people in this nostalgia baking realm and I could get people baking again. However, I don't just give my ideas away, so if a company wants me to consult, they need to hire me. 

There's something so special about holiday baking especially the way it honors those we've lost and still love very deeply! 

Happy Holiday Baking!

Monday, November 9, 2015

Vintage Betty Crocker NOT wearing red

Have I ever mentioned how much I love it when Betty isn't wearing red? I haven't no idea why it gives me such a thrill. In the archives at General Mills there are a few painted portraits of Betty wearing green and blue. Wouldn't it be great if they brought some of these portraits back?

Sunday, November 8, 2015

Betty Crocker's new spoon!

Did anyone notice Betty Crocker's new spoon? Can you believe Betty will be 95 next year?

Thursday, June 4, 2015

Betty Crocker rules in Minnesota

Her name has graced hundreds of familiar supermarket products and millions of cookbooks. Her likeness, captured over the course of seven instantly recognizable portraits, now hangs royal gallery-like in General Mills’ Golden Valley headquarters. At the peak of her fame, this radio and TV star was deluged with 4,000 letters a day and in 1945 was bested only by First Lady Eleanor Roosevelt in Fortune magazine’s most-popular-woman-in-the-nation survey. Not bad for a fictitious corporate spokeswoman. She is, of course, Betty Crocker, Minnesota’s most enduring ambassador to the world and a friendly — and trusted — face to America’s home cooks for 94 years. “She’s a legend,” said Twin Cities native Susan Marks, author of “Finding Betty Crocker” (2005). “Nothing compares to her. There are some similarities between Betty and Martha Stewart, but the big differences are that there’s probably not a jury that would convict Betty of anything.”

Check out the whole article