I didn't choose Betty. She chose me.

I didn't choose Betty. She chose me.
The Betty Crocker Kitchens 1940

Sunday, September 21, 2008

Another book by Susan Marks (sort of)

While I was on my book tour for Finding Betty Crocker, I got asked a lot about my next book. I was pretty excited because I was writing about another branding icon, Band-aid. However, the road to working with Johnson & Johnson took on some unexpected twists. Long story short: it won't be sold in stores, instead, J&J will give the book away as a premium. Regardless, I think the book turned out cute. The designer, Kay Schuckhart - Blond on Pond, did a great job.

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