Monday, February 8, 2010
Betty Crocker's Homemakers Creed
Betty Friedan wasn't the only Betty who knew about "the problem without a name." In fact, long before The Feminine Mystique was published, women were writing to Betty Crocker expressing major domestic dystopia. Betty's solution? Create a club, the Betty Crocker American Home Legion, to celebrate homemaking. The Homemakers Creed (see above) was send to every member. Notice how the wording is genderless? If you want to know more about this topic, I write extensively about it in my book on Betty Crocker.