I didn't choose Betty. She chose me.

I didn't choose Betty. She chose me.
The Betty Crocker Kitchens 1940

Saturday, March 30, 2013

Quick Like A Bunny Make This Gay

This isn't vintage Betty Crocker, but it's too darn cute to pass up. Happy Easter! 

Tuesday, March 26, 2013

Vintage Easter Cakes


Ya know what's making a major comeback? Easter Lamb Cakes.

Growing up, my mom always made the Lamby Cake for Easter. It didn't quite look like this. Ours was white cake, white frosting, coconut covered with pink jellybeans for eyes. And we loved it. I know others of you grew up with the Betty Crocker Easter Bunny cake. Adorbs! But picking the Easter basket grass out of the frosting looks like a major pain in the bunny butt. Happy Easter, Everyone!
 


Thursday, March 21, 2013

Vintage Betty Crocker Post to Make You Feel Bad

The injustice never ends.  More vintage un-cake. And dear God, what are those green things?

Tuesday, March 19, 2013

Vintage Un-Cake

It's just sad, isn't it? A sandwich parading around as sweet, wonderful cake. See other post for my thoughts on this atrocity.

Monday, March 18, 2013

Vintage Betty Crocker Recipie - Uncake


Nothing bums me out more than something that looks like cake, but isn't. On many of my speaking engagements for Finding Betty Crocker, this vintage Betty Crocker Party Sandwich Loaf was served. I pretended to be delighted, but I never ate a single bite. 

Sunday, March 17, 2013

Vintage Betty Crocker is cooler than you know!


In our archival research we unearthed a letter from the Betty Crocker radio show, "Magazine of the Air" inviting Frances Glessner Lee to be a guest on the show. (1949) Considering I've made documentary films about both Betty Crocker and Frances Glessner Lee, my mind is forever blown.

For the record, there was a carbon copy of the reply letter and Frances politely declined.

Wednesday, March 13, 2013

Oh Betty! Chiffon Cake at it's worst.

 How can something so wrong probably taste so right? Really, I think Betty's art directors were just dialing it that day. Anyway, more importantly, Betty is in YELLOW! Very rare to see Betty in anything other than red and white. And like always, she has the look of a First Lady. This looks like a post WWII ad to me. Maybe there is a little Eleanor Roosevelt in this Betty portrait? Decide for yourself.










Monday, March 11, 2013

Betty Crocker Retro Recipe Cards

Did your mom have one of these? Betty Crocker or otherwise? Why do you think they were just a passing fad? In theory they were amazing - photos of the meal, recipes, suggestions, well organized...yet you really only find them in thrift shops. The other theory could be that they just wore out from constant use? ;-)

Anyway, if you like this, you should know about this gal at Dinner is Served 1972.

Saturday, March 9, 2013

Vintage Betty Crocker Billboard

Betty Crocker & Carnation Ice Cream Billboard
That's what I want to see - Betty Crocker's distinctive signature lighting up the night sky. I really wish these kinds of billboards would make a a come back. By the way, have I ever told you the story of how Betty got her signature? Find it here.

Thursday, March 7, 2013

Betty Crocker Tree House Restaurant & Bakery

Betty Crocker Tree House Restaurant & Bake Shop
Did you ever eat at at Betty Crocker Restaurant in the 1970s? Did you work at one? I wonder if Betty Crocker's corporate parents opened up one of these today - would it be successful?